Let Down Studio has always been about pushing creative boundaries—whether through intimate live sessions, high-fidelity production, or innovative visual storytelling. Now, we’ve taken our artistry into a brand-new realm.
We’re proud to announce the release of our first ever anime music video, created for Druglourd’s haunting track “Hurry!” This project marks a milestone for the studio, blending human creativity with cutting-edge technology to bring Druglourd’s melancholic vision to life in an entirely new way. It took about two weeks to complete but we are so proud of what we were able to create.
Harnessing the Power of AI and Google Veo 3
The video was made possible through the use of AI-driven animation tools and Google Veo 3, a next-generation video generation platform. By combining carefully crafted prompts, frame-by-frame curation, and the emotional weight of Druglourd’s music, we were able to create an anime-inspired visual style that feels both surreal and deeply personal. It was a tedious, time-consuming task but as the video grew closer towards the end, we knew we had something special.
The result? A dreamlike journey that mirrors the urgency, longing, and fragility expressed in “Hurry!”—but through imagery that looks like it was pulled straight from an anime film. Characters move through shifting, emotional landscapes with painterly detail, embodying the kind of visual storytelling that has defined Japanese animation for decades. We were able to create a story that fels right for the music. We wanted the emotions to be felt as the video and music progressed. The imaginary that we were able to create really helped shape the musics overall theme and feel.
Why Anime, Why Now?
Druglourd’s music has always evoked imagery of loss, reflection, and fleeting moments. We wanted to create a piece that wasn’t confined by a stage or a camera but instead could live inside the imagination—untethered, fluid, and timeless. Anime, powered by AI, gave us that freedom. When we first began the concept of a music video, we had no idea what style we were going to showcase. Unexpectedly, we stumbled upon the anime style by accident. We had entered the words of the song into an AI generator just to see what it would output. This is where our journey began because what resulted is what got the ideas and story flowing! It just goes to show that you have to try new things over and over again until something feels right.
A Glimpse Into the Future
“Hurry!” is just the beginning. With this milestone, Let Down Studio is expanding its creative offerings, merging traditional music production with forward-thinking visual technology. Fans can expect more collaborations, more experiments, and more ways to experience music that move beyond the boundaries of what’s been done before.
Druglourd Links
Check it out here!